Ipnosi per la Vendita — Metodo Di Pisa/en
Hypnosis for Sales is an application of the corpus of Prof. Di Pisa to commercial relationships. Di Pisa dedicated a specific volume to the topic, applying the same hypnotic techniques of gaze and mental suggestion to the context of sales and marketing.
The fundamental principle
- "The need to purchase is nothing more than a necessity created and induced in the potential client by the operator addressing the unconscious."
- — Erminio Di Pisa
The QUID: that extra quality
- "In recent years we have witnessed the rise of individuals who had something more within themselves, that QUID which, combined with ordinary work skills, allowed them to deal with others, completely changing their minds: THEY KNEW HOW TO SELL THEMSELVES!"
- — Erminio Di Pisa
The QUID is what the school calls Presenza Integrale™: the state of total presence in the relationship. It is not a technique: it is a state. But it can be trained.
The operational techniques
Before contact: visualization
- "Use the Indian self-hypnosis method to have a clear vision of the outcome of your meeting. Project it into the Universe and thank it in advance. In this way, when you meet the person, it will simply be necessary (and sufficient) to be present."
- — Dr. Marco Paret, slide 2015
The ocular greeting
Enter with the inner state of someone meeting a dear friend. This automatically produces the ocular flash that creates instant familiarity.
The gaze in the proposal
- "Do not look elsewhere, and do not lower your eyes when you are about to make a proposal, but ask for what you desire while looking directly at the person you are speaking to."
- — Erminio Di Pisa
The subtext
Mentally think positive sentences directed at the interlocutor during the conversation: it unconsciously changes the operator's expression, perceived by the other as a real state of mind.
Speaking to the future
Assume acceptance as a given: talk about the benefits after the purchase, not the purchase itself.
Controlling the gaze
- "If you want to influence a man, do not allow him to look anywhere but at your face when you have reached the critical point. As long as he looks you in the face, he has little opportunity to reflect."
- — Erminio Di Pisa
Relationship with the Method Paret
In the Method Paret these techniques are integrated into the Diamond course and the CNV module. The principle coincides with that of response to intentions: communicating at a level that precedes rational analysis.